Clay 2.0

Product Introduction

Clay revolutionizes B2B sales and marketing by offering a unified platform that merges AI capabilities with access to over 50+ premium data providers. Designed for businesses seeking to scale personalized outreach, Clay transforms raw data into actionable insights, streamlining workflows to boost revenue. Its integration of 100+ data sources, AI research agents, and automation tools empowers teams to perform lead enrichment, account scoring, and targeted campaign execution seamlessly. Whether you’re refining CRM data or launching growth strategies, Clay simplifies the process with intelligent, scalable solutions tailored for modern B2B operations.

Core Features

Clay’s functionality is built to address key challenges in B2B growth:

Multi-provider Data Enrichment: Aggregate and validate contact and company data from 100+ premium sources, ensuring accuracy and completeness for prospecting.

AI Formula Generator: Automate complex data analysis with customizable formulas, enabling teams to derive insights without manual effort.

AI Research Agent: Rapidly identify high-potential leads and market trends using machine learning, reducing time spent on manual research.

Personalized Copywriting: Create tailored outreach messages with AI-driven suggestions, enhancing engagement and conversion rates.

CRM Enrichment & Hygiene: Automatically update and clean CRM records, eliminating outdated or duplicate entries to maintain data integrity.

TAM Sourcing: Define and target total addressable markets using advanced segmentation and filtering tools.

Account & Lead Scoring: Prioritize opportunities with dynamic scoring models based on firmographics, behavior, and intent data.

Intent Data: Track buyer intent signals to focus outreach on leads most likely to convert.

Automated Inbound & Outbound: Integrate with CRM and email tools to execute multi-channel campaigns, including LinkedIn and email sequences, with minimal manual input.

Use Cases

Clay’s versatility makes it ideal for:

RevOps Teams: Automate prospecting, data enrichment, and CRM maintenance to ensure sales, marketing, and finance align on quality leads.

Sales Operations: Accelerate lead generation by automating research, scoring, and outreach, allowing reps to focus on high-value interactions.

Growth Marketers: Deploy targeted campaigns across channels like email, social media, and ads using unified data and AI-driven personalization.

Enterprise Organizations: Establish robust data foundations for large-scale GTM workflows, integrating with existing systems for seamless scaling.

Startups: Launch effective growth campaigns quickly with minimal resources, leveraging automation to maximize ROI on limited budgets.

FAQs

Q1: What is Clay?
Clay is an AI-powered B2B growth platform that combines data enrichment, research automation, and workflow tools to help businesses scale personalized outreach. It integrates with CRMs, email systems, and other GTM tools to convert data into revenue.

Q2: What can I do with Clay?
Clay enables lead prospecting, CRM optimization, account scoring, intent-driven targeting, and multi-channel campaign automation. Users can access real-time market insights, generate tailored content, and reduce manual data work.

Q3: Is Clay secure?
Yes, Clay prioritizes data security and compliance with enterprise-grade protocols. All integrations and workflows are designed to meet industry standards, ensuring privacy and protection of sensitive business information.