Product Introduction

In the fast-paced world of social media marketing, collaboration is key to maintaining a consistent brand presence and delivering high-quality content. Planable is a cutting-edge social media collaboration platform tailored for teams and agencies seeking to streamline their workflow. By centralizing campaign creation, content planning, and approval processes, Planable empowers users to coordinate seamlessly with colleagues and clients. The tool supports scheduling and publishing on major platforms like Facebook, Twitter, LinkedIn, and Instagram, ensuring every post is polished and approved before going live. With features such as customized workspaces, a unified media library, and flexible workflows, Planable transforms how teams manage social media content, reducing errors and enhancing efficiency.

Core Features

Social Media Management

Planable simplifies cross-platform content distribution by enabling teams to schedule posts across Facebook, Twitter, LinkedIn, and Instagram from a single dashboard. Its intuitive interface allows for drag-and-drop scheduling, real-time editing, and simultaneous collaboration, making it easier to maintain a cohesive brand voice.

Content Planning and Approval

The platform’s robust content planning tools let users organize posts by campaigns or themes using customizable labels. A centralized media library ensures all assets—images, videos, text—are accessible to the team, eliminating version confusion. Approval workflows automate client or internal reviews, ensuring content meets quality and compliance standards before publication.

Marketing Calendar

Planable’s visual marketing calendar provides a bird’s-eye view of content schedules, helping teams identify gaps, overlaps, or upcoming deadlines. Users can filter by platform, campaign, or contributor, enabling strategic content planning and resource allocation.

Agency Workflows

For agencies managing multiple clients, Planable offers dedicated workspaces for each brand or project. This feature maintains data separation while allowing shared templates and assets. Customizable permissions and client access portals ensure transparency and streamline feedback cycles.

Analytics

Post-publishing, Planable tracks key metrics like engagement, reach, and click-through rates. Its reporting tools generate detailed insights, allowing teams to refine strategies based on performance data and measure the ROI of social media efforts.

Use Cases

Multi-Location Brands

Restaurants, retail chains, or franchises with multiple locations can use Planable to coordinate content across all sites. Each location gets a dedicated workspace, ensuring consistent branding while accommodating local promotions or events.

Multi-Brand Companies

Enterprises managing several brands benefit from Planable’s ability to track and plan content independently for each brand. The platform’s scalability supports large teams, enabling centralized oversight without compromising individual brand identities.

Agencies and Freelancers

Agencies leverage Planable to showcase their expertise by creating organized, data-driven campaigns for clients. The tool’s approval workflows and client portals foster trust, while streamlined scheduling allows freelancers to handle multiple accounts efficiently.

FAQs

Supported Social Media Platforms

Planable integrates with Facebook, Twitter, LinkedIn, and Instagram, allowing users to manage content across these platforms from a single interface. Whether you’re targeting B2B audiences on LinkedIn or B2C followers on Instagram, the platform ensures seamless publishing.

Mobile App Availability

Yes, Planable offers a mobile app, enabling teams to manage campaigns, review content, and approve posts on the go. The app mirrors the desktop experience, ensuring flexibility for remote or fast-paced workflows.

Content Types Supported

Planable accommodates a wide range of content formats, including text, images, videos, and carousels. Its media library centralizes asset management, making it easy to reuse or repurpose content for different platforms or campaigns.